Top trends and priorities focus on AI-enabled, customer-centric transformation

We met with 93 communications and media executives to understand their top priorities and how they are preparing for and adapting to key trends shaping their organizations. This year, executives are focused on:

  • Driving digital transformation through AI and automation
  • Reinventing business models with value-added services
  • Addressing persistent cost and talent pressures
  • Modernizing infrastructure for regulatory compliance and resilience

Modernization, network expansion and financial resilience shape the industry landscape

#1 industry trend
Network infrastructure development and expansion
#1 business priority
Achieving financial sustainability and strength
#1 IT priority
Accelerating technology modernization, automation and cloud migration

AI, CX and talent shortage take center stage in digital investment

  • 81%
    cite technology and digital acceleration as an impactful macro trend
  • 78%
    struggle to hire IT talent, prompting retention efforts, offshore hiring and global hub expansion
  • 66%
    are applying GenAI to improve production and operations
  • 27%
    will invest in Digital Customer Experience through automation over the next 3 years to improve customer-facing operations
Financial graphics on a tablet

Digital leaders scale their data, AI and cybersecurity strategies

47% of organizations generating expected results from their digitization strategies—the digital leaders—share common traits that help them deliver superior performance. In Communications & media, digital leaders:

Gear icon

Have a holistic data strategy
extending to the ecosystem

 

+24pp

vs. others*

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Have a holistic AI strategy
extending to the ecosystem

 

+8pp

vs. others*

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Are producing results from their data
privacy and protection strategy
extending to the ecosystem

+27pp

vs. others*

*"Digital leaders” are those producing expected results, and “others” are those building or launching their digital strategies.

pp = percentage points

At CGI, we help Communications & media leaders monetize 5G and content ecosystems, enhance customer experience with AI, modernize infrastructure and navigate regulatory change. Learn more about:

 

Business & strategic IT consulting  Cloud & hybrid IT   Managed IT services   Artificial intelligence  Cybersecurity